Caroline Payet Jourdain serves as the Media Marketing Director at The Walt Disney Company France, where she plays a pivotal role in shaping the marketing strategies for an impressive portfolio of brands and services, including Disney+, Disney Channel, Disney Junior, National Geographic, National Geographic Wild,...
Caroline Payet Jourdain serves as the Media Marketing Director at The Walt Disney Company France, where she plays a pivotal role in shaping the marketing strategies for an impressive portfolio of brands and services, including Disney+, Disney Channel, Disney Junior, National Geographic, National Geographic Wild, Voyage, and FOXPlay. With a keen focus on brand marketing for Disney+, Caroline has successfully spearheaded campaigns that not only elevate the platform's visibility but also enhance user engagement through innovative marketing strategies. Her expertise in off-air marketing for children’s channels and factual programming has been instrumental in driving audience growth and retention, ensuring that Disney's diverse offerings resonate with viewers of all ages.
Caroline's strategic partnerships and new business development initiatives have positioned her as a key player in the competitive media landscape. By leveraging her extensive knowledge of the media and entertainment industry, she has orchestrated impactful product launches that align with evolving consumer preferences. Her proficiency in social media marketing and digital advertising has allowed her to craft compelling narratives that engage audiences across various platforms, enhancing brand loyalty and driving subscription growth.
In addition to her marketing acumen, Caroline's background in the music industry enriches her approach to product marketing, enabling her to create synergistic campaigns that blend entertainment and storytelling. As she continues to navigate the dynamic world of media marketing, Caroline Payet Jourdain remains committed to pushing the boundaries of creativity and innovation, ensuring that The Walt Disney Company France remains at the forefront of the industry.
