Caroline Lim serves as the Director of Channel and Event Marketing at BigCommerce, where she leverages her extensive expertise in demand generation and customer marketing to drive customer acquisition, retention, and growth. With a career spanning startups to Fortune 500 companies, Caroline has honed her...
Caroline Lim serves as the Director of Channel and Event Marketing at BigCommerce, where she leverages her extensive expertise in demand generation and customer marketing to drive customer acquisition, retention, and growth. With a career spanning startups to Fortune 500 companies, Caroline has honed her skills in various marketing disciplines, including MarCom, digital marketing, and channel marketing. Her strategic approach to demand generation has been pivotal in developing innovative campaigns that resonate with target audiences and deliver measurable results.
At BigCommerce, Caroline leads key projects that enhance brand visibility and foster partnerships within the e-commerce ecosystem. She is instrumental in orchestrating high-impact events and channel initiatives that not only elevate the company's market presence but also create valuable networking opportunities for clients and partners. Her adeptness in leveraging social media platforms, affiliate networks, and email marketing tools like MailChimp and ShareASale has significantly contributed to the company’s growth trajectory.
Caroline’s passion for data-driven marketing is evident in her ability to analyze campaign performance and optimize strategies for maximum ROI. Her proficiency in lead generation and online marketing ensures that BigCommerce remains at the forefront of industry trends, effectively engaging customers at every stage of their journey. As a results-driven leader, Caroline continues to inspire her team to push boundaries and achieve excellence in all marketing endeavors, solidifying BigCommerce's position as a leader in the e-commerce space.
