Caroline Krubsack serves as the Principal Segment Marketing Manager at Surescripts, where she leverages her extensive expertise in product marketing and management to drive strategic initiatives within the Health Plan and Pharmacy Benefit Manager (PBM) segments. With a high-energy approach and a results-driven mindset, Caroline...
Caroline Krubsack serves as the Principal Segment Marketing Manager at Surescripts, where she leverages her extensive expertise in product marketing and management to drive strategic initiatives within the Health Plan and Pharmacy Benefit Manager (PBM) segments. With a high-energy approach and a results-driven mindset, Caroline is instrumental in developing comprehensive marketing strategies that not only enhance brand awareness but also align with corporate growth objectives. Her focus on fostering strong partnerships allows her to effectively engage with customers and stakeholders, ensuring that Surescripts’ innovative solutions meet the evolving needs of the healthcare landscape.
In her current role, Caroline spearheads key projects aimed at increasing adoption and utilization of Surescripts’ products, utilizing her skills in competitive analysis and program management to identify and execute targeted tactics for lead generation and customer retention. Her proficiency in process improvement and Six Sigma methodologies enables her to streamline operations and enhance the overall customer experience. Caroline's commitment to training and development further empowers sales teams, equipping them with the necessary tools to achieve revenue goals and drive business growth.
With a keen understanding of the complexities of international business and a proven track record in new business development, Caroline is adept at navigating the challenges of the healthcare industry. Her strategic vision and ability to evaluate customer needs position her as a key player in Surescripts’ mission to transform healthcare through technology, ultimately leading to improved patient outcomes and operational efficiencies.
