Caroline Cecile Baeten is a visionary leader and the driving force behind Dressr, Belgium's pioneering online platform that redefines the fashion experience through a sustainable lens. As Founder and CEO, Caroline is dedicated to transforming the way consumers engage with fashion by promoting a responsible...
Caroline Cecile Baeten is a visionary leader and the driving force behind Dressr, Belgium's pioneering online platform that redefines the fashion experience through a sustainable lens. As Founder and CEO, Caroline is dedicated to transforming the way consumers engage with fashion by promoting a responsible and ethical approach to style. Her journey began with a profound awareness of the detrimental effects of the fast fashion industry on both human rights and the environment, leading her to create a solution that empowers individuals to enjoy fashion without compromising their values.
At Dressr, Caroline spearheads innovative projects that focus on providing members with long-term access to high-quality fashion items through a unique membership model. This initiative not only caters to the growing demand for sustainable fashion but also fosters a community of conscious consumers who prioritize ethical choices. Under her leadership, Dressr has developed a seamless rental infrastructure that allows brands to gain visibility while minimizing the hassle typically associated with garment rental. This dual approach not only enhances brand engagement but also encourages a circular economy within the fashion industry.
Caroline's expertise in management, change management, and corporate social responsibility is instrumental in driving Dressr's mission forward. Her skills in negotiation and business process improvement enable her to forge strategic partnerships and implement effective solutions that benefit both consumers and brands. Fluent in English and Dutch, Caroline is adept at navigating diverse markets and engaging with a wide range of stakeholders. As she continues to champion sustainable fashion, Caroline Cecile Baeten is not just shaping the future of Dressr but also inspiring a movement towards a more responsible and enjoyable fashion landscape.
