Carolina Freire is a seasoned Senior Program Manager specializing in Localization Experience at Uber, where she leverages over 20 years of expertise in localization and digital content marketing to drive impactful global strategies. In her current role, Carolina is instrumental in managing the quality of...
Carolina Freire is a seasoned Senior Program Manager specializing in Localization Experience at Uber, where she leverages over 20 years of expertise in localization and digital content marketing to drive impactful global strategies. In her current role, Carolina is instrumental in managing the quality of international languages for some of Uber's highest-volume markets, including Brazil, Mexico, Portugal, Germany, Italy, and Canada. Her deep understanding of cultural nuances and regional preferences enables successful product launches that resonate with diverse user bases.
Carolina excels in building and maintaining strong relationships with regional stakeholders and country managers, ensuring that localized content aligns with both global branding and local market needs. By evangelizing best practices in intercultural communication, she fosters an environment where teams can effectively collaborate across time zones and hemispheres. Her critical thinking and project management skills are pivotal in orchestrating complex localization projects that enhance user acquisition and engagement.
Key projects under Carolina's leadership include the development of tailored marketing campaigns that not only drive growth but also enhance the overall user experience. Her ability to navigate the intricacies of translation and localization allows her to create compelling content that speaks directly to the heart of local audiences. As a passionate advocate for globalization, Carolina continues to push the boundaries of how Uber communicates with its users worldwide, making her a vital asset in the company's mission to connect people and services across cultures.
