Carole Kjaer serves as the Digital, Data, and CRM Director for the Paris 2024 Olympic and Paralympic Games, where she plays a pivotal role in shaping the digital landscape of one of the world's most prestigious sporting events. With a passion for driving business growth...
Carole Kjaer serves as the Digital, Data, and CRM Director for the Paris 2024 Olympic and Paralympic Games, where she plays a pivotal role in shaping the digital landscape of one of the world's most prestigious sporting events. With a passion for driving business growth through consumer-centric and innovative strategies, Carole leverages her extensive international experience in marketing and digital transformation to enhance the overall user experience for millions of fans and stakeholders.
In her current role, Carole is responsible for defining the digital and data strategy for Paris 2024, ensuring seamless collaboration with the International Olympic Committee (IOC). She is at the forefront of developing a comprehensive digital ecosystem that not only enhances engagement but also fosters a strong connection between the Games and its audience. One of her key projects involves building a centralized database capable of managing information for over 7 million users, which will enable targeted marketing and personalized experiences through sophisticated user segmentation.
Carole's expertise in e-commerce, data marketing, and customer relationship management (CRM) is instrumental in developing a robust fan and customer relationship program. By employing disruptive business models and innovative digital solutions, she aims to create lasting relationships with fans, enhancing their journey from initial engagement to post-event interactions. Her leadership in cross-functional teams ensures that all aspects of digital marketing, project delivery, and trade marketing align with the overarching goals of the Paris 2024 Games, ultimately setting a new standard for how major sporting events connect with their audiences in the digital age.
