Carol Wetzel, as President of DealerAddendums, brings over three decades of diverse professional experience to the automotive SaaS landscape. Her journey began with the founding of Forever Young, Inc. in San Francisco, where she honed her entrepreneurial skills. Following that, she successfully owned and marketed...
Carol Wetzel, as President of DealerAddendums, brings over three decades of diverse professional experience to the automotive SaaS landscape. Her journey began with the founding of Forever Young, Inc. in San Francisco, where she honed her entrepreneurial skills. Following that, she successfully owned and marketed Harley Davidson of Santa Maria, gaining invaluable insights into customer engagement and brand loyalty within the automotive sector. This unique blend of experiences laid the groundwork for her current role at DealerAddendums, a platform she co-founded with her husband, Allan Tone.
At DealerAddendums.com, Carol plays a pivotal role in shaping the company's vision and strategy, particularly in her capacity as Senior Vice President of Marketing. She leads initiatives that focus on customer success, ensuring that car dealerships can efficiently create, manage, and print custom addendums tailored to their needs. Under her leadership, the company has launched several key projects aimed at enhancing user experience and streamlining dealership operations. Collaborating closely with her daughter, Marlena, Carol fosters a family-oriented work culture that emphasizes innovation and responsiveness to client feedback.
Carol's expertise in customer service, leadership, and marketing strategy is complemented by her proficiency in Microsoft Office applications, particularly Excel and Word. Her commitment to continuous improvement and her deep understanding of the automotive industry position DealerAddendums as a leader in the market, empowering dealerships to enhance their operational efficiency and customer satisfaction. As she looks to the future, Carol remains dedicated to driving growth and innovation within the company, ensuring that DealerAddendums remains at the forefront of the automotive technology landscape.
