As the Director of Brand Communications at Ferring Pharmaceuticals, Carol Ready plays a pivotal role in shaping the strategic direction of the Uro-Oncology Business Unit. With her extensive background in healthcare marketing communications, Carol is dedicated to crafting and executing innovative, insight-driven campaigns that resonate...
As the Director of Brand Communications at Ferring Pharmaceuticals, Carol Ready plays a pivotal role in shaping the strategic direction of the Uro-Oncology Business Unit. With her extensive background in healthcare marketing communications, Carol is dedicated to crafting and executing innovative, insight-driven campaigns that resonate with both healthcare professionals and patients. Her expertise lies in developing integrated marketing strategies that not only elevate brand awareness but also foster deeper engagement within the uro-oncology community.
Currently, Carol is spearheading key projects that aim to enhance disease awareness and promote Ferring’s clinical-stage and commercial therapies. By collaborating closely with U.S. and global cross-functional teams, she ensures that all communications align seamlessly with business priorities and resonate with target audiences. Her role as the primary liaison for patient advocacy groups underscores her commitment to fostering meaningful relationships that amplify the voices of patients and caregivers in the healthcare dialogue.
Carol’s skill set encompasses campaign development, health communication, and public relations, making her a versatile leader adept at navigating the complexities of the pharmaceutical landscape. Her ability to lead cross-functional teams and manage client relations has been instrumental in driving successful communications programs that address the unique challenges of rare diseases. Through her strategic vision and passion for healthcare marketing, Carol Ready continues to make a significant impact at Ferring Pharmaceuticals, championing initiatives that ultimately improve patient outcomes and enhance the overall healthcare experience.
