Carly Beetsch serves as the VP, Group Brand Strategy Director at Colle McVoy, where she leverages her extensive expertise in brand planning and strategic positioning to drive impactful marketing initiatives across diverse industries. With a focus on furniture, confection, retail, consumer packaged goods (CPG), finance,...
Carly Beetsch serves as the VP, Group Brand Strategy Director at Colle McVoy, where she leverages her extensive expertise in brand planning and strategic positioning to drive impactful marketing initiatives across diverse industries. With a focus on furniture, confection, retail, consumer packaged goods (CPG), finance, education, and home goods, Carly excels at developing creative strategies that resonate with target audiences. Her approach is rooted in the belief that effective branding must engage the head, heart, and gut, creating emotional connections that foster brand loyalty and differentiation in a crowded marketplace.
In her current role, Carly acts as the strategic lead for various high-profile projects, guiding teams through the intricacies of brand development and content strategy. She employs her skills in SEO, SEM, and analytics to inform data-driven decisions that enhance brand visibility and engagement. Her experience in public relations and event management further complements her strategic marketing consultancy, allowing her to craft compelling narratives that elevate brand stories and drive consumer action.
Carly's passion for community outreach and fundraising initiatives reflects her commitment to building brands that not only succeed commercially but also contribute positively to society. By integrating innovative marketing tactics with a deep understanding of consumer behavior, she consistently pushes the boundaries of what brands can achieve, ensuring they not only stand out but also resonate deeply with their audiences. Through her leadership at Colle McVoy, Carly continues to shape the future of brand strategy, inspiring teams to think creatively and strategically in an ever-evolving landscape.
