Carlos Valenti is a seasoned Account Director at The Marketing Store, North America, where he leverages over 15 years of extensive experience in global marketing and product design to drive innovative solutions for one of the world’s most recognized brands, McDonald’s. In his current role,...
Carlos Valenti is a seasoned Account Director at The Marketing Store, North America, where he leverages over 15 years of extensive experience in global marketing and product design to drive innovative solutions for one of the world’s most recognized brands, McDonald’s. In his current role, Carlos oversees the strategic management of the Happy Meal across the U.S., LATAM, and global markets, ensuring that each product not only meets but exceeds the expectations of young consumers and their families. His unique background as an engineer provides him with a solid foundation in product development and innovation management, allowing him to seamlessly blend technical expertise with creative concept development.
Carlos is currently spearheading key projects that focus on sustainable product innovation, aligning with McDonald's commitment to environmental responsibility. His proficiency in Solidworks and innovation development enables him to create engaging and functional product designs that resonate with the target audience. Fluent in Spanish and well-versed in Latin American markets, Carlos is adept at navigating cultural nuances to tailor marketing strategies that enhance brand loyalty and consumer engagement.
His leadership style emphasizes collaboration and cross-functional teamwork, fostering an environment where creative ideas can flourish. Carlos believes that it’s not just about delivering a product; it’s about crafting a memorable journey for consumers. By prioritizing innovation and strategic account management, he continues to position The Marketing Store as a vital partner in McDonald’s ongoing success, making a lasting impact in the fast-paced world of marketing and product development.
