As the VP Country Manager Iberia at Paramount International, Carlos Soto plays a pivotal role in shaping the media landscape across Spain and Portugal. With a robust portfolio that includes renowned brands such as MTV, Paramount Network, Comedy Central, Nickelodeon, and Nick Jr., Carlos is...
As the VP Country Manager Iberia at Paramount International, Carlos Soto plays a pivotal role in shaping the media landscape across Spain and Portugal. With a robust portfolio that includes renowned brands such as MTV, Paramount Network, Comedy Central, Nickelodeon, and Nick Jr., Carlos is at the forefront of driving engagement and viewership through both traditional and digital platforms. His leadership extends to overseeing the strategic direction of Paramount’s streaming services, free-to-air, and pay TV channels, ensuring that content resonates with diverse audiences while maximizing advertising revenue.
Carlos’s extensive experience, spanning over two decades in the international media, streaming, and advertising sectors, equips him with a unique perspective on market trends and consumer behavior. His expertise in advertising and media planning is instrumental in crafting innovative marketing strategies that enhance brand visibility and audience reach. As the VP of Ad Sales for SkyShowtime, a joint venture between Paramount and Comcast, he has successfully spearheaded initiatives that leverage cross-platform synergies to optimize ad placements and drive subscriber growth.
In addition to his strategic acumen, Carlos is adept in corporate communications and digital marketing, utilizing social media channels to foster community engagement and promote Paramount’s diverse content offerings. His commitment to excellence and passion for storytelling not only elevate the Paramount brand but also contribute to the evolving narrative of the media industry in the Iberian market. Under his leadership, Paramount International continues to thrive, adapting to the ever-changing landscape while delivering compelling entertainment experiences to audiences across Spain and Portugal.
