Carlos Ribeiro is a seasoned e-commerce professional with over a decade of experience in managing and optimizing online retail operations. As the Gerente de E-commerce at Cyclone, Carlos plays a pivotal role in driving the company's digital sales strategy and enhancing the overall performance of...
Carlos Ribeiro is a seasoned e-commerce professional with over a decade of experience in managing and optimizing online retail operations. As the Gerente de E-commerce at Cyclone, Carlos plays a pivotal role in driving the company's digital sales strategy and enhancing the overall performance of its e-commerce platform. His expertise spans various e-commerce platforms, notably Vtex and Tray, which he leverages to create seamless shopping experiences for customers.
In his current role, Carlos is responsible for overseeing the management and performance of Cyclone's e-commerce operations, focusing on continuous improvements and site evolution to meet ambitious sales targets. He expertly manages paid media campaigns through Google Ads and Meta Ads, ensuring that marketing efforts are aligned with the company's strategic goals. His analytical skills enable him to track and analyze sales performance meticulously, allowing for data-driven decision-making that enhances inventory management and optimizes promotional activities.
Carlos's proficiency with ERP systems such as PDV Net, Linx, and Bling further strengthens his ability to streamline operations and improve logistics. He also utilizes marketing tools like RD Station and various email marketing platforms to engage customers effectively and drive conversions. By closely monitoring the sales funnel and implementing targeted promotional strategies, Carlos ensures that Cyclone remains competitive in the dynamic e-commerce landscape. His strategic vision and hands-on approach to digital marketing and sales management make him an invaluable asset to the Cyclone team, as he continues to push the boundaries of e-commerce excellence.
