Carlos Rendon serves as a Principal Architect at Cox Automotive Inc., where he plays a pivotal role in shaping the technical landscape of streaming data systems that drive over $1 billion in revenue for Adtech and Martech solutions, notably through the DRiVEQ platform. With a...
Carlos Rendon serves as a Principal Architect at Cox Automotive Inc., where he plays a pivotal role in shaping the technical landscape of streaming data systems that drive over $1 billion in revenue for Adtech and Martech solutions, notably through the DRiVEQ platform. With a robust background in software engineering, Carlos specializes in managing and optimizing large datasets, ensuring that critical consumer data is not only collected efficiently but also made accessible in real-time. His expertise in Java, Hadoop, and HBase allows him to architect solutions that seamlessly integrate consumer data from various sources, including website tagging and mobile app telemetry.
In his current role, Carlos leads a talented team focused on identity resolution, both internally and with vendor partners, to create a unified consumer view that enhances targeting and personalization for marketing initiatives. His commitment to data visualization further enriches his projects, enabling stakeholders to derive actionable insights from complex datasets. By leveraging his skills in C# and mobile application development, Carlos ensures that the solutions he architects are not only powerful but also user-friendly, enhancing the overall experience for both internal teams and end-users.
Carlos’s passion for creating software that is both useful and impactful drives his work at Cox Automotive. His ability to translate intricate algorithms into practical applications makes him a key player in the organization’s mission to innovate within the automotive industry. As he continues to push the boundaries of data engineering, Carlos remains dedicated to fostering a culture of collaboration and continuous improvement within his team, ensuring that they remain at the forefront of technological advancements in the field.
