Carlos Lahoz serves as the Vice President of Sales and Ownership Experience at Kia Europe, where he plays a pivotal role in steering the brand towards its ambitious goal of becoming an “Innovative Brand.” With a wealth of experience in sales, ownership experience, channel operations,...
Carlos Lahoz serves as the Vice President of Sales and Ownership Experience at Kia Europe, where he plays a pivotal role in steering the brand towards its ambitious goal of becoming an “Innovative Brand.” With a wealth of experience in sales, ownership experience, channel operations, corporate strategy, and marketing, Carlos is uniquely positioned to drive Kia's growth in a rapidly evolving automotive landscape.
In his current role, he oversees a comprehensive portfolio that includes Sales, Supply Chain Management, Aftersales, and the Dealer Network. His strategic vision is instrumental in sustaining Kia Europe's sales growth, particularly as the industry shifts towards electrification and digital transformation. Carlos is deeply involved in key projects that enhance the customer journey, ensuring that every touchpoint—from initial engagement to post-purchase support—reflects Kia’s commitment to quality and innovation.
Carlos’s expertise in people management and team leadership fosters a collaborative environment where cross-functional teams can thrive. His adeptness in change management and business strategy enables him to navigate the complexities of the automotive market while maintaining a customer-centric focus. By leveraging his skills in sales management and customer negotiations, Carlos is not only enhancing Kia's market presence but also enriching the overall ownership experience for customers across Europe.
As Kia continues to innovate and adapt to new market demands, Carlos Lahoz remains a driving force behind the brand's evolution, championing initiatives that align with Kia's vision for a sustainable and customer-focused future.
