Carlos Ivan Baron Gomez is a seasoned professional currently serving as the Senior Regional Manager for Sabana Norte at Alquería, a leading player in the Colombian dairy industry. With an MBA and a specialization in Marketing, Carlos brings a wealth of expertise in commercial management,...
Carlos Ivan Baron Gomez is a seasoned professional currently serving as the Senior Regional Manager for Sabana Norte at Alquería, a leading player in the Colombian dairy industry. With an MBA and a specialization in Marketing, Carlos brings a wealth of expertise in commercial management, channel strategy, and trade marketing. His role is pivotal in shaping the market entry strategies and operational frameworks that drive Alquería's growth in a highly competitive landscape.
At Alquería, Carlos is responsible for the development and execution of the Route to Market strategy, which is essential for optimizing distribution channels and enhancing product visibility. He leads key initiatives focused on Strategic Enablers, ensuring that the sales force is equipped with the necessary tools and training to excel in their roles. His commitment to fostering a high-performing sales culture is reflected in the innovative Incentive Plans he designs, which not only motivate the team but also align with the company's broader business objectives.
Carlos's analytical acumen enables him to leverage Commercial Intelligence and Information Systems effectively, providing actionable insights that inform decision-making and strategy refinement. His structured and strategic thinking, combined with a passion for team leadership, empowers multidisciplinary teams to achieve exceptional results. As a project management expert, Carlos excels in navigating complex challenges, ensuring that projects are delivered on time and within scope. His ability to inspire and motivate teams, coupled with a deep understanding of business dynamics, positions him as a key driver of Alquería's success in the market.
