Carl Van Schagen serves as the Product Marketing Manager at Technische Unie, where he leverages his extensive experience in marketing management and product ownership to drive innovative solutions in the B2B sector. With a strong analytical mindset and a proactive approach, Carl is at the...
Carl Van Schagen serves as the Product Marketing Manager at Technische Unie, where he leverages his extensive experience in marketing management and product ownership to drive innovative solutions in the B2B sector. With a strong analytical mindset and a proactive approach, Carl is at the forefront of developing a cutting-edge marketing content platform tailored for B2B customers, utilizing Adobe Experience Manager. This initiative not only enhances the user experience but also significantly boosts engagement, as evidenced by the platform's impressive 100,000 monthly sessions.
In his role, Carl leads an external development team, ensuring that the project aligns with Technische Unie’s strategic goals while fostering collaboration and efficiency. His expertise in content strategy and marketing management is pivotal in creating compelling paid content items that resonate with suppliers and end-users alike. This focus on content marketing is complemented by his ongoing efforts to restyle the B2C platform, thuiscomfort.nl, which currently attracts 35,000 sessions per month, further solidifying the company’s online presence.
Carl’s background in IT, telecommunications, and wholesale sectors equips him with a unique perspective on business development and channel marketing. His proficiency in online marketing and social media strategies enables him to craft targeted campaigns that drive brand awareness and customer engagement. As he continues to navigate the evolving landscape of product marketing, Carl remains committed to delivering exceptional value and innovative solutions that meet the dynamic needs of Technische Unie’s diverse clientele.
