As the Vice President of Sales at RW Supply + Design, Carl Hawkinson is at the forefront of a dynamic and rapidly expanding sales team that is dedicated to redefining the customer experience in the flooring industry. With a multi-brand and omnichannel sales strategy, Carl...
As the Vice President of Sales at RW Supply + Design, Carl Hawkinson is at the forefront of a dynamic and rapidly expanding sales team that is dedicated to redefining the customer experience in the flooring industry. With a multi-brand and omnichannel sales strategy, Carl leads initiatives that prioritize ease of business for clients, ensuring that RW Supply + Design stands out as the most accessible supplier in the market. His passion for helping people succeed drives his approach to sales force development and territory management, where he emphasizes collaborative problem-solving and strategic planning.
Under Carl's leadership, key projects have included the launch of innovative training programs aimed at enhancing the skills of the sales team, fostering a culture of continuous improvement, and empowering team members to excel in their roles. His expertise in cold calling and presentations has been instrumental in building strong relationships with clients, while his commitment to team building ensures that every member feels valued and motivated.
Carl’s unique perspective—rooted in a love for making a lasting impact rather than just a passion for flooring—fuels his drive to create a fun and engaging work environment. This approach not only boosts morale but also translates into exceptional customer service, as the team is empowered to go above and beyond for clients. With brands like Portercraft, exclusive to independent dealers, Carl is committed to elevating the standards of the flooring industry, ensuring that RW Supply + Design remains synonymous with quality, reliability, and customer-centric solutions.
