At Candice Co, Candice has carved out a significant role as the Group Marketing Manager at Intuit, where she leverages her extensive experience in the SaaS and tech industries to drive impactful corporate and brand communications. With a focus on enhancing Intuit’s reputation as a...
At Candice Co, Candice has carved out a significant role as the Group Marketing Manager at Intuit, where she leverages her extensive experience in the SaaS and tech industries to drive impactful corporate and brand communications. With a focus on enhancing Intuit’s reputation as a leading tech employer, she spearheads initiatives that not only attract but also retain top-tier tech talent, contributing to Intuit being recognized as one of Canada's Best Places to Work. Her expertise in integrated marketing and brand development allows her to craft comprehensive strategies that resonate with both internal stakeholders and external audiences.
Currently, Candice is leading key projects that align with Intuit's growth initiatives, employing her skills in go-to-market planning and strategy to ensure that the company’s messaging is cohesive and compelling across all platforms. She is adept at utilizing consumer insights to inform her marketing strategies, ensuring that they are not only innovative but also grounded in the realities of the marketplace. Her commitment to change management and people leadership fosters a collaborative environment where creative ideas can flourish, driving the success of campaigns that elevate Intuit’s brand presence.
In her role, Candice also emphasizes the importance of executive communications, ensuring that leadership's vision is effectively communicated to all stakeholders. By integrating online advertising and customer relationship management (CRM) techniques, she enhances the overall customer experience, reinforcing Intuit's position as a trusted partner in the tech landscape. Through her strategic approach and dedication to excellence, Candice Co is making a lasting impact on Intuit's brand trajectory and its mission to empower individuals and businesses through innovative technology solutions.
