The Cal Poly Pomona Analytics and Marketing Insights Club (AMIC) plays a pivotal role in shaping the future of insights analysts and consultants within the business landscape. Founded in 2013, AMIC is dedicated to fostering a community that bridges the gap between academic theory and...
The Cal Poly Pomona Analytics and Marketing Insights Club (AMIC) plays a pivotal role in shaping the future of insights analysts and consultants within the business landscape. Founded in 2013, AMIC is dedicated to fostering a community that bridges the gap between academic theory and practical application. As a Faculty Advisor, I am deeply involved in guiding students through key projects that emphasize real-world data analysis, survey design, and strategic marketing insights. Our club not only provides a platform for students from all majors to collaborate and innovate but also equips them with essential skills such as data analysis, qualitative research, and proficiency in tools like Microsoft Excel and SPSS.
Currently, AMIC is focused on several impactful initiatives, including partnerships with local businesses to conduct market research and develop actionable insights that drive strategic decision-making. These projects offer students hands-on experience in crafting communication strategies, managing social media outreach, and presenting findings to stakeholders. By engaging in these activities, members enhance their understanding of customer behavior and market trends, which are crucial in today’s data-driven environment.
As the Director of Communications, I emphasize the importance of a robust communication strategy that aligns with our club's mission. This involves not only overseeing our internal and external communications but also contributing to the strategic planning process that ensures our initiatives resonate with both our members and the broader community. Through these efforts, AMIC continues to nurture the next generation of marketing and analytics professionals, preparing them to make significant contributions to the business world.
