Caitlyn Gallip serves as the Social Media Director at RPM, where she expertly bridges the gap between fans, brands, and unforgettable experiences in the vibrant landscape of New York City and beyond. In her current role, Caitlyn oversees the organic social and online content strategy...
Caitlyn Gallip serves as the Social Media Director at RPM, where she expertly bridges the gap between fans, brands, and unforgettable experiences in the vibrant landscape of New York City and beyond. In her current role, Caitlyn oversees the organic social and online content strategy for high-profile clients such as Andrew Lloyd Webber, Moulin Rouge! The Musical, and Waitress. Her leadership extends to managing a dynamic social media team, where she fosters creativity and collaboration to produce compelling content that resonates with diverse audiences.
Caitlyn is adept at directing influencer relations and outreach, leveraging both organic strategies and agency partnerships to amplify brand messages. Her keen eye for potential viral content moments allows her to produce and edit engaging materials that not only capture attention but also drive meaningful engagement. By utilizing tools like Sprout Social, she meticulously analyzes performance metrics to refine strategies and predict trends, ensuring that her clients remain at the forefront of the social media landscape.
In addition to her strategic prowess, Caitlyn's skills in video production and event planning enhance her ability to create immersive experiences that connect audiences with the brands she represents. Her background in corporate communications and blogging further enriches her approach to social media marketing, allowing her to craft narratives that resonate deeply with fans. With a passion for storytelling and a commitment to excellence, Caitlyn Gallip continues to redefine how brands engage with their audiences in an ever-evolving digital world.
