Caitlin Rushton, as Co-Founder of Better Basics, is at the forefront of a transformative movement aimed at eliminating single-use plastic waste. With a robust entrepreneurial spirit, Caitlin leverages her expertise in new business development and relationship marketing to drive the company's mission forward. Her role...
Caitlin Rushton, as Co-Founder of Better Basics, is at the forefront of a transformative movement aimed at eliminating single-use plastic waste. With a robust entrepreneurial spirit, Caitlin leverages her expertise in new business development and relationship marketing to drive the company's mission forward. Her role encompasses not only strategic oversight but also hands-on involvement in key projects that align with Better Basics' commitment to sustainability and environmental impact.
Under her leadership, Better Basics has launched innovative initiatives that promote eco-friendly alternatives, engaging consumers through experiential marketing and compelling advertising campaigns. Caitlin's ability to develop and build revenue channels has been instrumental in securing partnerships that amplify the brand's reach and influence. She excels in proposal writing and direct sales, ensuring that the company's vision resonates with stakeholders and customers alike.
Caitlin's energetic and self-motivated approach fosters a collaborative culture within her team, where operational excellence is a shared goal. Her passion for values-based business practices not only drives her personal commitment to sustainability but also inspires her team to embrace these principles in their daily operations. As a strong people leader and individual contributor, Caitlin balances strategic thinking with a hands-on approach, making her an invaluable asset to Better Basics and the broader movement toward reducing plastic waste. Through her work, she exemplifies how entrepreneurial spirit can intersect with social responsibility, paving the way for a more sustainable future.
