Byron Alfaro serves as the Director Ejecutivo at ADDON GROUP, where he leverages over a decade of experience in sales and marketing to drive innovative projects that enhance brand development and consumer engagement. A graduate of Universidad Santa Maria la Antigua with a degree in...
Byron Alfaro serves as the Director Ejecutivo at ADDON GROUP, where he leverages over a decade of experience in sales and marketing to drive innovative projects that enhance brand development and consumer engagement. A graduate of Universidad Santa Maria la Antigua with a degree in Industrial Engineering focused on business administration, Byron has honed his expertise in strategic planning and project management, making him a pivotal figure in the company's growth trajectory.
In his current role, Byron is instrumental in the opening and coordination of key accounts, ensuring that ADDON GROUP maintains strong relationships with clients while delivering exceptional service. He oversees the development and monitoring of comprehensive media plans across various platforms, including radio, television, and print, effectively maximizing brand visibility. Additionally, Byron spearheads the creation of digital marketing campaigns and analyzes social media statistics to refine strategies that resonate with target audiences.
His proficiency in creating visually compelling renderings and graphic materials supports architectural projects, while his design acumen extends to commercial furniture and sales displays, enhancing the overall customer experience. Byron's ability to blend creativity with analytical insights positions him as a leader in branded environments, where he consistently develops identity creation strategies that elevate product perception.
With a strong foundation in advertising and marketing, Byron Alfaro continues to push the boundaries of brand innovation at ADDON GROUP, driving projects that not only meet but exceed client expectations. His commitment to excellence and strategic foresight ensures that the company remains at the forefront of industry trends, making him an invaluable asset in the competitive landscape of consumer goods and marketing.
