As the Head of Engineering for Ad Formats at LinkedIn, Burag Cetinkaya plays a pivotal role in shaping the future of digital advertising on one of the world’s largest professional networking platforms. With a robust background in software design and engineering leadership, Burag is at...
As the Head of Engineering for Ad Formats at LinkedIn, Burag Cetinkaya plays a pivotal role in shaping the future of digital advertising on one of the world’s largest professional networking platforms. With a robust background in software design and engineering leadership, Burag is at the forefront of developing innovative ad solutions that enhance user experience and drive engagement for businesses. His expertise in the software development lifecycle (SDLC) and test-driven development ensures that his teams deliver high-quality products that meet the evolving needs of advertisers and users alike.
Burag is passionate about fostering a collaborative and dynamic work environment, where creativity and technical excellence thrive. He leads cross-functional teams that leverage cutting-edge technologies, including JavaScript, Node.js, and various database solutions, to create scalable and efficient ad formats. His strategic vision is instrumental in aligning engineering efforts with product goals, ensuring that every initiative contributes to LinkedIn's mission of connecting professionals and helping them grow their careers.
In addition to his technical acumen, Burag is dedicated to mentoring the next generation of engineering leaders. He takes pride in building exceptional teams, nurturing talent, and promoting a culture of continuous learning and innovation. His commitment to professional development not only enhances team performance but also drives the overall success of LinkedIn’s advertising solutions. As Burag continues to lead transformative projects in ad formats, he remains focused on delivering value to both advertisers and users, solidifying LinkedIn's position as a leader in the digital advertising landscape.
