Bryce Bennett serves as the Director of Global Digital Marketing at Universal Pictures, where he plays a pivotal role in shaping the digital landscape for some of the most anticipated films in the industry. With a wealth of experience garnered from his work on blockbuster...
Bryce Bennett serves as the Director of Global Digital Marketing at Universal Pictures, where he plays a pivotal role in shaping the digital landscape for some of the most anticipated films in the industry. With a wealth of experience garnered from his work on blockbuster hits such as "Oppenheimer," "Puss in Boots: The Last Wish," and "Joker," Bryce has honed his expertise in film marketing and digital strategy. His current focus encompasses a diverse array of high-profile campaigns, including upcoming titles like "Kung Fu Panda 4," "The Wild Robot," and "The Bikeriders."
In his role, Bryce leverages cutting-edge technology trends and innovative marketing communications to engage audiences across multiple platforms. His strategic approach to digital marketing not only enhances brand visibility but also fosters deeper connections with fans, ensuring that each film resonates in a crowded marketplace. His proficiency in project management and web design allows him to oversee complex campaigns that integrate creative advertising with data-driven insights, maximizing reach and impact.
Bryce's ability to navigate the evolving landscape of digital marketing is complemented by his keen understanding of audience behavior and preferences, which he utilizes to craft compelling narratives that drive engagement. As he continues to spearhead initiatives for films like "My Big Fat Greek Wedding 3" and "The Holdovers," Bryce remains at the forefront of film marketing, consistently pushing the boundaries of what is possible in the digital realm. His work not only contributes to the success of Universal Pictures but also sets new standards for the industry as a whole.
