As the Strategic Planning Director Group Lead at Bader Rutter, Bryan Forbes leverages his extensive 20 years of experience in strategic marketing to navigate the complexities of modern advertising and communications. His role is pivotal in orchestrating go-to-market strategies for a diverse portfolio of esteemed...
As the Strategic Planning Director Group Lead at Bader Rutter, Bryan Forbes leverages his extensive 20 years of experience in strategic marketing to navigate the complexities of modern advertising and communications. His role is pivotal in orchestrating go-to-market strategies for a diverse portfolio of esteemed brands, including Case IH Global, Raymond Corp, and Corteva Agricultural’s Brevant and PhytoGen. Bryan's expertise lies in bridging the gap between traditional and digital media, ensuring that clients can effectively engage their audiences across multiple channels in an increasingly fragmented landscape.
One of Bryan's key projects involves leading the strategic direction for The Stoller Group, where he focuses on innovative content strategies that enhance brand identity and drive market penetration in the competitive agricultural sector. His approach combines interactive advertising with a deep understanding of social media dynamics, allowing brands to resonate with their target demographics while fostering meaningful connections. Additionally, Bryan plays a crucial role in guiding Motus, a SaaS provider, in refining its digital media presence and optimizing its creative briefs to align with evolving consumer expectations.
With a keen eye for creative direction and a robust understanding of new media trends, Bryan is adept at crafting integrated marketing campaigns that not only elevate brand visibility but also deliver measurable results. His commitment to fostering collaboration among cross-functional teams ensures that every initiative is strategically aligned with overarching business goals, ultimately driving growth and innovation in the ever-evolving marketing landscape.
