As the Account Director at Epsilon, Bruce Lefevre plays a pivotal role in shaping and executing innovative marketing strategies that drive significant results for Ford dealers. With a robust background in Customer Relationship Management (CRM), Bruce excels in fostering profitable relationships that enhance customer engagement...
As the Account Director at Epsilon, Bruce Lefevre plays a pivotal role in shaping and executing innovative marketing strategies that drive significant results for Ford dealers. With a robust background in Customer Relationship Management (CRM), Bruce excels in fostering profitable relationships that enhance customer engagement and retention. His leadership is instrumental in directing a talented account team that collaborates closely with creative, lettershop, and digital teams to develop and implement impactful Tier 3 marketing campaigns. These initiatives are designed to effectively communicate with consumers, ultimately driving traffic and revenue to Ford, Lincoln, and Quick Lane dealerships.
Bruce's expertise in direct marketing and segmentation is complemented by his proficiency in digital marketing and consumer insights, allowing him to craft tailored campaigns that resonate with target audiences. His strategic approach leverages data analytics, including Google Analytics, to optimize campaign performance and maximize ROI. By integrating traditional direct mail with cutting-edge digital strategies, Bruce ensures that each campaign not only captures attention but also converts leads into loyal customers.
Currently, Bruce is spearheading key projects that focus on enhancing customer experiences through innovative advertising solutions and social media marketing. His commitment to continuous improvement and his ability to adapt to the ever-evolving landscape of marketing technology position him as a leader in the industry. With a keen eye for detail and a passion for driving results, Bruce Lefevre is dedicated to delivering exceptional value to both clients and consumers alike.
