As Vice President of Digital Content Delivery at Univision Communications Inc., Bruce Kaufman plays a pivotal role in navigating the evolving landscape of media consumption. With a keen focus on bridging the cross-functional gap between linear and non-linear asset usage, Bruce ensures that content is...
As Vice President of Digital Content Delivery at Univision Communications Inc., Bruce Kaufman plays a pivotal role in navigating the evolving landscape of media consumption. With a keen focus on bridging the cross-functional gap between linear and non-linear asset usage, Bruce ensures that content is optimized for distribution across diverse platforms, regardless of where it resides in its lifecycle. His expertise lies in the rapid preparation and distribution of large volumes of video packages, which are crucial for meeting the demands of Over-The-Top (OTT) services, Fast Channels, and Multichannel Video Programming Distributors (MVPDs).
Under Bruce's leadership, the Digital Content Delivery division is responsible for the seamless operation and distribution of metadata and video files to major digital partners, including YouTube TV, Hulu, Dish, Verizon, Direct TV, Google Fiber, Time Warner Cable, and Comcast. This involves not only the technical integration of content management systems (CMS) but also a strategic approach to licensing and advertising that maximizes the reach and impact of Univision’s rich library of content.
Bruce’s extensive background in digital video, mobile applications, and marketing strategy enables him to effectively manage the complexities of TV Everywhere integration, ensuring that Univision remains at the forefront of digital media innovation. His commitment to efficiency and quality in content delivery not only enhances viewer experience but also strengthens partnerships across the digital ecosystem, positioning Univision as a leader in the competitive landscape of digital broadcasting.
