Bruce Goodlad is a seasoned International Mountain Guide with over two decades of experience, currently serving as the Owner of Mountain Adventure Company, a premier mountaineering business nestled in the breathtaking Alps. His extensive background in guiding clients through some of the world's most challenging...
Bruce Goodlad is a seasoned International Mountain Guide with over two decades of experience, currently serving as the Owner of Mountain Adventure Company, a premier mountaineering business nestled in the breathtaking Alps. His extensive background in guiding clients through some of the world's most challenging terrains, including multiple expeditions in the Antarctic and three visits to the high Arctic, underscores his profound expertise in both mountaineering and skiing. Bruce is passionate about sharing the majesty of the mountains with his clients, fostering a deep appreciation for the natural world while ensuring their safety and enjoyment.
At Mountain Adventure Company, Bruce leads a dedicated team that specializes in a wide array of outdoor activities, including ice climbing, off-piste skiing, ski touring in the winter, and rock climbing and alpinism during the summer months. His commitment to personal development and team leadership is evident in the tailored experiences he offers, designed to meet the unique needs and skill levels of each client. Bruce's entrepreneurial spirit drives the company’s innovative approach to marketing and project planning, allowing them to stand out in a competitive industry.
With a keen focus on public relations and marketing communications, Bruce effectively promotes the ethos of Mountain Adventure Company, emphasizing the transformative power of outdoor adventures. His ability to blend technical skills with a genuine passion for the mountains not only enhances the client experience but also cultivates a community of outdoor enthusiasts eager to explore the beauty and challenges of alpine environments. Through his leadership, Mountain Adventure Company continues to inspire and educate adventurers, ensuring that every journey into the mountains is as enriching as it is exhilarating.
