Brooke Phillips is a dynamic and innovative Manager of Retail Marketing & Operations at the LEGO Group, where she leverages her extensive expertise in category management, vendor partnerships, and strategic sourcing to drive impactful marketing initiatives. With a keen eye for process improvement and a...
Brooke Phillips is a dynamic and innovative Manager of Retail Marketing & Operations at the LEGO Group, where she leverages her extensive expertise in category management, vendor partnerships, and strategic sourcing to drive impactful marketing initiatives. With a keen eye for process improvement and a passion for enhancing brand awareness, Brooke plays a pivotal role in executing North America’s LEGO Brand Retail (LBR) marketing strategies. Her responsibilities include ensuring that regional marketing components align seamlessly with global directives, thereby creating a cohesive brand experience for customers.
In her current role, Brooke is instrumental in orchestrating key projects such as the implementation of gift-with-purchase directives and the management of VIP double points promotions. These initiatives not only enhance customer engagement but also contribute to sales growth and profitability maximization. Her adeptness in inventory management and assortment planning allows her to optimize product offerings, ensuring that the right products are available at the right time to meet consumer demand.
Brooke’s collaborative approach fosters strong relationships with both internal teams and external vendors, enabling her to negotiate favorable terms and drive successful marketing campaigns. Her strategic thinking and project management skills are vital in navigating the complexities of retail operations, ensuring that all marketing efforts resonate with LEGO’s core values and mission. As an ambitious leader, Brooke is committed to the ongoing success of the LEGO Group, continually seeking innovative solutions that elevate the customer experience and strengthen the brand’s position in the competitive retail landscape.
