As the Director of Product Management at Snap Finance, Brooke Bullock plays a pivotal role in shaping the company’s product strategy and execution. With over 20 years of experience across product marketing, management, and operations, Brooke is adept at driving the product roadmap and developing...
As the Director of Product Management at Snap Finance, Brooke Bullock plays a pivotal role in shaping the company’s product strategy and execution. With over 20 years of experience across product marketing, management, and operations, Brooke is adept at driving the product roadmap and developing go-to-market strategies that align with both consumer needs and merchant objectives. Her expertise lies in identifying market opportunities and transforming them into actionable initiatives that enhance customer acquisition and retention.
Currently, Brooke is spearheading several key projects aimed at optimizing the user experience and expanding Snap Finance’s service offerings. By collaborating closely with cross-functional teams—including legal, compliance, operations, and sales—she ensures that new initiatives not only comply with industry regulations but also translate into increased sales and enhanced product features. Her strategic vision is complemented by her strong skills in business analytics and competitive analysis, enabling her to make data-driven decisions that propel the company forward.
Brooke’s leadership in product road mapping and production management has been instrumental in launching innovative features that resonate with users. By leveraging her extensive background in budgeting and resource allocation, she effectively balances the needs of the business with the expectations of consumers. As a key member of the executive team, Brooke is committed to fostering a culture of collaboration and continuous improvement, ensuring that Snap Finance remains at the forefront of the fintech industry. Her passion for delivering value to both consumers and merchants drives her to consistently seek out new ways to enhance the company’s offerings and solidify its market position.
