As the Virtual Partner Marketing Manager at AWS, Brittany Woods plays a pivotal role in driving demand generation for Select Tier Training Partners within the AWS Training and Certification (T&C) ecosystem. Her expertise lies in partner relationship management and marketing strategy, where she leverages her...
As the Virtual Partner Marketing Manager at AWS, Brittany Woods plays a pivotal role in driving demand generation for Select Tier Training Partners within the AWS Training and Certification (T&C) ecosystem. Her expertise lies in partner relationship management and marketing strategy, where she leverages her extensive background in digital marketing and B2B marketing to create impactful campaigns that resonate with partners and their customers. Brittany is adept at utilizing the tools and resources available through the Training Partner Program, ensuring that partners are equipped with the necessary support to maximize their marketing efforts and achieve their business objectives.
In her current role, Brittany is responsible for developing and executing tailored marketing strategies that enhance partner engagement and drive customer acquisition. She collaborates closely with partners to understand their unique needs, providing insights that help them navigate the complexities of the AWS landscape. Her previous experience as a Client Services Manager and Partner Engagement Manager has honed her skills in client development and customer insight, enabling her to foster strong relationships that are essential for successful channel sales.
Key projects that Brittany has spearheaded include the implementation of innovative digital marketing initiatives that not only elevate partner visibility but also enhance the overall customer experience. By focusing on e-commerce strategies and leveraging data-driven insights, she ensures that partners can effectively reach their target audiences and generate meaningful leads. Brittany’s commitment to excellence and her strategic approach to partner marketing make her an invaluable asset to The Channel Company and the broader AWS community.
