As the Director of Advanced TV at KINESSO, Brittany T. plays a pivotal role in shaping the future of video marketing across multiple platforms. With a robust background spanning over nine years in the video marketing landscape, she expertly navigates the complexities of cross-channel video...
As the Director of Advanced TV at KINESSO, Brittany T. plays a pivotal role in shaping the future of video marketing across multiple platforms. With a robust background spanning over nine years in the video marketing landscape, she expertly navigates the complexities of cross-channel video campaigns, ensuring that clients such as Intuit, Nintendo, Behr, and Schwab achieve their advertising goals. Brittany leads the charge in developing and executing innovative strategies that integrate linear television, connected TV (CTV), over-the-top (OTT) services, and online video, leveraging her extensive knowledge of addressable strategies and campaign management.
Brittany’s expertise extends to various media buying modalities, including zoned cable, unwired, and data-driven linear approaches, which allow her to craft tailored solutions that resonate with diverse audiences. Her leadership in Advanced TV across Matterkind West, Amazon, and National regions positions her as a subject matter expert, driving impactful results through both upfront and scatter marketplace strategies. Brittany’s analytical skills and proficiency in audience measurement empower her to deliver data-driven insights that enhance campaign performance and optimize media spend.
In addition to her strategic acumen, Brittany is a skilled communicator, adept at public speaking and fostering collaboration among cross-functional teams. Her commitment to staying ahead of industry trends ensures that KINESSO remains at the forefront of media marketing innovation, making her a valuable asset to both her clients and the organization. With a passion for harnessing the power of advanced television, Brittany T. continues to redefine the landscape of video advertising, helping brands connect with their audiences in meaningful ways.
