Brittany Stretchbery serves as a Principal Business Analyst for Digital Products at United Airlines, where she plays a pivotal role in transforming the travel experience through innovative digital solutions. With a keen focus on enhancing customer interactions, Brittany leads the development and optimization of digital...
Brittany Stretchbery serves as a Principal Business Analyst for Digital Products at United Airlines, where she plays a pivotal role in transforming the travel experience through innovative digital solutions. With a keen focus on enhancing customer interactions, Brittany leads the development and optimization of digital experiences across multiple platforms, ensuring that every touchpoint in the passenger journey is seamless and engaging. Her expertise in business analysis allows her to identify key opportunities for revenue growth and operational efficiency, driving product strategies that not only resonate with travelers but also align with United Airlines' overarching business goals.
In her role, Brittany collaborates closely with cross-functional teams, leveraging her skills in A/B testing, content strategy, and KPI reporting to inform decision-making and refine product offerings. She is adept at translating complex user stories into actionable insights, guiding the project scope development and product marketing efforts that elevate the customer experience. Brittany’s strategic approach to project planning and scope management enables her to navigate the intricacies of product development, ensuring that initiatives are delivered on time and meet the highest standards of quality.
Key projects under her leadership have included the implementation of personalized digital features that enhance customer engagement and streamline the booking process. By focusing on user-centric design and data-driven decision-making, Brittany is committed to crafting digital experiences that not only meet the needs of passengers but also drive United Airlines' success in a competitive industry. Her passion for innovation and dedication to excellence make her a vital asset in shaping the future of travel.
