As an Employer Branding Expert at DoDifferent AG, Britta Matthesius is at the forefront of transforming how organizations perceive and implement employee engagement strategies. With a rich background in sales and marketing, she leverages her expertise to create a seamless alignment between employee satisfaction and...
As an Employer Branding Expert at DoDifferent AG, Britta Matthesius is at the forefront of transforming how organizations perceive and implement employee engagement strategies. With a rich background in sales and marketing, she leverages her expertise to create a seamless alignment between employee satisfaction and organizational objectives. In her current role, Britta is spearheading innovative projects that not only enhance the employer brand but also foster a culture of engagement and collaboration within companies.
One of her key initiatives has been the development of a comprehensive employer branding strategy that she successfully introduced at the prestigious Baur au Lac in Zurich. This project exemplifies her ability to integrate marketing and communication into the recruitment process, ensuring that potential candidates resonate with the company’s values and vision. By focusing on the connection between employees and the overarching business strategy, Britta champions the belief that happy employees lead to higher profits.
Her approach is characterized by bold perspectives and creative ideas that challenge traditional norms. Britta's skills in business development, talent management, and social media marketing enable her to craft compelling narratives that attract top talent while enhancing employee relationships. As she continues to drive key projects at DoDifferent AG, her commitment to aligning employee engagement with strategic goals positions her as a vital asset in preparing organizations for the future. Through her work, Britta is not just shaping employer brands; she is redefining the workplace experience, ensuring that companies are not only ready for the future but thrive within it.
