Brianna Hinojosasmith serves as the Chief Legal Officer for Yum! Brands, where she plays a pivotal role in shaping the legal landscape for iconic brands such as Taco Bell, Pizza Hut, KFC, and Habit Burger Grill. With a robust background in Technology and Intellectual Property...
Brianna Hinojosasmith serves as the Chief Legal Officer for Yum! Brands, where she plays a pivotal role in shaping the legal landscape for iconic brands such as Taco Bell, Pizza Hut, KFC, and Habit Burger Grill. With a robust background in Technology and Intellectual Property (IP) law, Brianna is at the forefront of navigating the complexities of emerging technologies, particularly in areas like artificial intelligence, digital commercialization, and data privacy. Her strategic vision has led to the creation of a comprehensive global patent program that ensures consistency in IP strategy across the organization, effectively managing both domestic and international patent portfolios.
In her current role, Brianna oversees the evaluation of patent filings and conducts freedom-to-operate analyses, ensuring that Yum! Brands remains at the cutting edge of innovation while safeguarding its intellectual assets. Her expertise extends to critical areas such as software licensing, trade secrets, and legal compliance, making her an invaluable asset in the rapidly evolving digital landscape. Key projects under her leadership include the development of robust privacy policies and data security measures that align with regulatory requirements and industry best practices.
Brianna's strategic thinking and adept contract negotiation skills have been instrumental in fostering partnerships and collaborations that drive technological advancement within the company. Her commitment to leveraging IP as a strategic tool not only enhances Yum! Brands' competitive edge but also reinforces its commitment to innovation and excellence in the global marketplace. As a thought leader in the intersection of law and technology, Brianna continues to influence the trajectory of Yum! Brands' digital transformation initiatives, ensuring that the company remains a leader in the food service industry.
