As the Director of Marketing and New Media at Onondaga Community College, Brian Wetherby leverages his extensive background in marketing, communications, and creative strategy to drive impactful initiatives that resonate within the higher education landscape. With a proven track record of enhancing enrollment and engagement,...
As the Director of Marketing and New Media at Onondaga Community College, Brian Wetherby leverages his extensive background in marketing, communications, and creative strategy to drive impactful initiatives that resonate within the higher education landscape. With a proven track record of enhancing enrollment and engagement, Brian led the development and execution of a comprehensive, data-driven marketing plan that not only increased attendance at admissions events by double digits but also fostered a deeper connection between the college and its prospective students.
His expertise in content strategy and search engine optimization (SEO) has been pivotal in crafting targeted marketing campaigns that cut through the noise, effectively reaching and engaging diverse audiences. By re-establishing the college's branding guidelines, Brian ensured a consistent and refreshed brand identity across all channels, enhancing the institution's visibility and reputation. His collaborative approach to leadership empowers his team to innovate and excel, resulting in compelling communications that highlight the unique offerings of Onondaga Community College.
In addition to his role at Onondaga, Brian's multifaceted experience spans notable institutions such as the Rochester Institute of Technology and Syracuse University, as well as the entertainment industry with DreamWorks. This diverse background enriches his perspective, allowing him to blend creative storytelling with strategic marketing principles. With a passion for music education and freelance writing, Brian continues to explore new avenues for engagement, ensuring that Onondaga Community College remains at the forefront of higher education marketing.
