As Vice President of Marketing and Brand Strategy at Intellivo, Brian Posnanski is at the forefront of driving growth and innovation in the subrogation payment integrity sector for self-insured health plans and third-party administrator (TPA) firms. With a hands-on approach to marketing strategy, Brian excels...
As Vice President of Marketing and Brand Strategy at Intellivo, Brian Posnanski is at the forefront of driving growth and innovation in the subrogation payment integrity sector for self-insured health plans and third-party administrator (TPA) firms. With a hands-on approach to marketing strategy, Brian excels in identifying and capitalizing on the right growth opportunities, ensuring that Intellivo not only meets but exceeds the evolving needs of its clients. His expertise encompasses a wide array of skills, including product marketing, lead generation, and go-to-market strategy, which he leverages to craft compelling messaging and content that resonate with target audiences.
At Intellivo, Brian collaborates closely with fellow executives to develop and implement a robust go-to-market strategy, focusing on the integration of customer experience and digital marketing initiatives. His leadership extends to overseeing demand generation and sales enablement efforts, ensuring that the marketing team delivers impactful campaigns that drive engagement and conversion. By utilizing inbound marketing techniques and search engine marketing (SEM), Brian is adept at enhancing brand visibility and establishing Intellivo as a thought leader in the industry.
Brian's commitment to exploration and innovation is evident in his strategic approach to unlocking new fields of opportunity. He continually evaluates market trends and customer insights to refine the marketing plan and message, ensuring that Intellivo remains agile and responsive in a competitive landscape. Through his visionary leadership, Brian Posnanski is not only shaping the future of Intellivo but also setting a benchmark for excellence in marketing within the healthcare sector.
