Brian Loeb serves as the Vice President of Marketing at Cheba Hut "Toasted" Subs, where he plays a pivotal role in shaping the brand's marketing vision and strategy. With a results-focused approach, Brian leads a dynamic team of 10 marketers specializing in digital, local store...
Brian Loeb serves as the Vice President of Marketing at Cheba Hut "Toasted" Subs, where he plays a pivotal role in shaping the brand's marketing vision and strategy. With a results-focused approach, Brian leads a dynamic team of 10 marketers specializing in digital, local store marketing (LSM), and creative initiatives. Under his guidance, the marketing team has consistently achieved impressive metrics, including an average of 11% same-store sales growth (SSS) and 6% increase in same-store traffic over the past five years.
Brian's expertise lies in blending traditional marketing fundamentals with innovative digital strategies, ensuring that Cheba Hut remains at the forefront of consumer engagement. His leadership on the national marketing calendar and franchise support strategies has been instrumental in empowering 30 franchise owners across 70 locations in 16 states, contributing to the brand's impressive annual sales exceeding $100 million.
A strong advocate for stakeholder engagement and respectful communication, Brian fosters a collaborative environment that encourages creative campaign development and critical thinking. His ability to leverage analytics and data storytelling allows him to craft compelling narratives that resonate with consumers, enhancing brand loyalty and driving growth. As a coach and mentor, Brian is dedicated to nurturing talent within his team, ensuring that each member contributes to the overarching goal of building world-class consumer experiences. Through his strategic vision and empathetic leadership, Brian Loeb continues to elevate Cheba Hut's brand presence in the competitive fast-casual dining landscape.
