Brian Lape is a highly creative and multifaceted Principal UX/UI Designer at SAS, where he leverages over twenty years of experience to craft innovative solutions that enhance user engagement and drive business success. In his current role, Brian is instrumental in leading key projects that...
Brian Lape is a highly creative and multifaceted Principal UX/UI Designer at SAS, where he leverages over twenty years of experience to craft innovative solutions that enhance user engagement and drive business success. In his current role, Brian is instrumental in leading key projects that focus on user-centered design principles, ensuring that every interface not only meets functional requirements but also provides an intuitive and enjoyable user experience. His expertise in User Interface Design and User Experience Design allows him to transform complex ideas into clean, effective solutions, guiding projects from initial conception through to final execution.
Brian's extensive background in creative direction and full-stack web design empowers him to oversee the development of comprehensive digital strategies that align with global marketing efforts. His proficiency in front-end development, particularly in creating content management components, enables him to bridge the gap between design and technical execution seamlessly. Additionally, his skills in animation and motion graphics bring a dynamic element to his designs, enhancing storytelling and user interaction.
As a mentor, Brian is dedicated to fostering growth within his team and providing governance and best practices to multinational teams. His ability to conduct thorough research and create detailed wireframes and storyboards ensures that all design elements are strategically aligned with user needs and business goals. With a keen eye for illustration and art direction, Brian continues to push the boundaries of UX/UI design, making a significant impact in the industry and setting new standards for user engagement at SAS.
