Brian D. Jacks is a visionary leader in the adtech space, currently serving as the Chief Executive Officer of WiConnect LLC, a pioneering company that specializes in monetizing public Wi-Fi networks. Under his leadership, WiConnect has developed a robust suite of solutions aimed at enhancing...
Brian D. Jacks is a visionary leader in the adtech space, currently serving as the Chief Executive Officer of WiConnect LLC, a pioneering company that specializes in monetizing public Wi-Fi networks. Under his leadership, WiConnect has developed a robust suite of solutions aimed at enhancing the effectiveness of advertising campaigns while simultaneously generating revenue for Wi-Fi owners and operators. Brian's strategic foresight has been instrumental in positioning the company as a leader in the "Monetization as a Service" (MaaS) sector, where he oversees the product development lifecycle and ensures that WiConnect's offerings remain at the forefront of industry innovation.
With a strong background in corporate development, Brian previously held the role of VP Corporate Development North America, where he honed his skills in securing funding and negotiating commercial contracts. His expertise in telecommunications and P&L management has enabled him to craft a comprehensive go-to-market strategy that drives growth and profitability for WiConnect. Brian is adept at identifying and nurturing strategic partnerships that enhance the company's market presence and expand its service offerings.
A natural team leader, he is dedicated to building a high-performing leadership team that is aligned with WiConnect's vision. His hands-on approach to problem-solving and budgeting ensures that the company not only meets its financial targets but also innovates continuously to stay ahead of market trends. As WiConnect continues to evolve, Brian remains committed to leveraging his extensive experience in product development and forecasting to deliver unparalleled value to advertisers and Wi-Fi operators alike.
