Brian Hill is a seasoned Data Science Senior Manager at Altria, where he leverages his extensive background in analytics to drive retail optimization and enhance decision-making processes. With a wealth of experience across the Finance and Consumer Packaged Goods (CPG) sectors, Brian has honed his...
Brian Hill is a seasoned Data Science Senior Manager at Altria, where he leverages his extensive background in analytics to drive retail optimization and enhance decision-making processes. With a wealth of experience across the Finance and Consumer Packaged Goods (CPG) sectors, Brian has honed his expertise in machine learning, econometric modeling, and A/B testing. His current role involves implementing an enterprise infrastructure for a scalable and statistically robust brick-and-mortar A/B testing solution, which is pivotal for measuring the effectiveness of marketing strategies in real-time.
Under Brian's leadership, his team is dedicated to developing sophisticated statistical models and machine learning algorithms that focus on identifying and measuring "what matters" in retail environments. This initiative not only enhances the accuracy of performance metrics but also empowers stakeholders with actionable insights that drive business growth. Additionally, Brian has spearheaded the development of a holistic enterprise marketing measurement framework, utilizing Marketing Mix Models to assess return on investment (ROI) across various marketing channels.
Brian's passion for analytics extends beyond technical execution; he is committed to nurturing the next generation of analytics leaders. By fostering a collaborative environment and encouraging knowledge sharing, he equips his team with the skills necessary to thrive in a rapidly evolving data landscape. His proficiency in data visualization and predictive modeling, combined with his strategic vision, positions him as a key player in Altria's ongoing efforts to innovate and optimize retail strategies in an increasingly competitive market.
