Brian Goodman serves as the Marketing Game Director at NetherRealm Studios, a prominent division of WB Games, where he brings over a decade of experience in brand marketing within the AAA gaming sector. In his current role, Brian is at the helm of all marketing...
Brian Goodman serves as the Marketing Game Director at NetherRealm Studios, a prominent division of WB Games, where he brings over a decade of experience in brand marketing within the AAA gaming sector. In his current role, Brian is at the helm of all marketing initiatives, overseeing creative strategy, public relations, and partnership development for two of the studio's flagship franchises: the iconic Mortal Kombat and the critically acclaimed DC's Injustice. His expertise extends to a diverse portfolio of mobile game titles, where he employs innovative marketing strategies to engage audiences and drive brand loyalty.
Brian's multifaceted skill set encompasses digital media, social media marketing, and event management, allowing him to craft compelling narratives that resonate with gamers worldwide. His strategic oversight ensures that each marketing campaign not only elevates the brand's presence but also aligns with the evolving landscape of the gaming industry. By leveraging relationship marketing and sponsorship opportunities, Brian has successfully positioned NetherRealm Studios as a leader in interactive entertainment.
Key projects under his direction have included high-profile game launches, engaging social media campaigns, and immersive event experiences that connect fans with the franchises they love. As a trusted confidant and advisor within the organization, Brian's insights and leadership have been instrumental in navigating the complexities of modern marketing in gaming, making him a pivotal figure in shaping the future of NetherRealm Studios. His commitment to excellence and innovation continues to drive the success of the studio's beloved titles, ensuring they remain at the forefront of the gaming community.
