Brian Garino serves as the Director of Advanced Analytics at Novartis, where he leverages over 18 years of extensive experience in marketing and analytics to drive strategic initiatives that enhance brand performance and commercial success. In his current role, Brian leads a cutting-edge predictive analytics...
Brian Garino serves as the Director of Advanced Analytics at Novartis, where he leverages over 18 years of extensive experience in marketing and analytics to drive strategic initiatives that enhance brand performance and commercial success. In his current role, Brian leads a cutting-edge predictive analytics practice that focuses on optimizing personal and digital touchpoints, ensuring that marketing efforts are not only data-driven but also aligned with consumer behavior and preferences. His strategic mindset, combined with a meticulous attention to detail, allows him to bridge the gap between consumer insight generation and execution excellence, ultimately fostering a deeper connection between brands and their target audiences.
At Novartis, Brian is at the forefront of key projects that utilize advanced modeling techniques and quantitative research to inform marketing mix modeling and brand equity assessments. His strong programming skills, particularly in Visual Basic, enable him to develop robust analytical frameworks that support decision-making processes across various marketing channels. By harnessing the power of data analysis and shopper marketing insights, he drives initiatives that lead to significant organizational impact and commercial acceleration.
Brian's expertise in FMCG and predictive analytics positions him as a thought leader in the industry, where he continuously seeks innovative ways to apply advanced analytics to real-world challenges. His passion for uncovering path-breaking business insights not only enhances brand strategies but also contributes to the overall growth and success of Novartis in a competitive marketplace. Through his leadership, Brian is shaping the future of marketing analytics, ensuring that the organization remains agile and responsive to the evolving needs of consumers.
