As the Community Accountability Officer at Associated Bank, Brian Crosby plays a pivotal role in fostering meaningful relationships between the bank and low-to-moderate income (LMI) communities, as well as communities of color. In this capacity, he spearheads enterprise-wide initiatives that ensure the bank’s products and...
As the Community Accountability Officer at Associated Bank, Brian Crosby plays a pivotal role in fostering meaningful relationships between the bank and low-to-moderate income (LMI) communities, as well as communities of color. In this capacity, he spearheads enterprise-wide initiatives that ensure the bank’s products and services are not only accessible but also tailored to meet the unique needs of these communities. Brian's expertise in customer service and account management enables him to effectively coordinate cross-functional teams, driving engagement strategies that resonate with diverse populations across the bank’s footprint.
Brian is currently leading several key projects aimed at enhancing financial literacy and promoting equitable access to banking services. By leveraging his skills in marketing and event planning, he has successfully organized workshops and community outreach programs that educate individuals about financial products, budgeting, and credit management. His proficiency in CRM tools and data analysis, particularly with Microsoft Excel, allows him to track engagement metrics and assess the impact of these initiatives, ensuring continuous improvement and alignment with community needs.
In addition to his project management responsibilities, Brian is committed to coaching and developing his team, fostering a culture of collaboration and innovation. His leadership style emphasizes the importance of understanding community dynamics and building trust, which are essential for driving sustainable growth and investment in underserved areas. Through his work at Associated Bank, Brian Crosby exemplifies a dedication to social responsibility and community empowerment, making significant strides in bridging the gap between banking services and the communities that need them most.
