Brian Coker serves as the Senior Director of Sales for North America at FTC Solar, Inc., where he leverages his extensive experience in the renewable energy sector to spearhead the sales of utility-scale solar tracker projects. With a primary focus on the innovative Voyager and...
Brian Coker serves as the Senior Director of Sales for North America at FTC Solar, Inc., where he leverages his extensive experience in the renewable energy sector to spearhead the sales of utility-scale solar tracker projects. With a primary focus on the innovative Voyager and Pioneer single-axis trackers, Brian plays a pivotal role in driving the company’s growth in a rapidly evolving market. His expertise encompasses not only the technical specifications of solar photovoltaic (PV) systems but also the strategic execution of sales initiatives that align with the needs of EPCs and developers.
Under Brian's leadership, FTC Solar has successfully secured over 3GW in sales of Voyager and Pioneer trackers, contributing to a robust portfolio of more than 5GW of projects currently in operation. His ability to originate and develop pipeline projects is complemented by his proficiency in negotiating key commercial contracts and financing agreements, ensuring that projects are not only viable but also financially sound. Brian's strategic planning and business acumen have been instrumental in establishing FTC Solar as a trusted partner in the renewable energy landscape.
Brian's multi-faceted experience spans both demand-side and supply-side energy solutions, allowing him to approach challenges with a holistic perspective. His exceptional communication skills and leadership qualities enable him to build strong relationships with stakeholders, fostering collaboration that drives project success. As the renewable energy industry continues to grow, Brian remains committed to advancing sustainable solutions that meet the energy needs of tomorrow while positioning FTC Solar at the forefront of innovation in solar technology.
