Brian Chapman serves as a Creative & Brand Strategist at BD, where he plays a pivotal role in shaping and managing the identity of the division. With over 25 years of experience in graphic design, Brian combines his artistic vision with strategic marketing insights to...
Brian Chapman serves as a Creative & Brand Strategist at BD, where he plays a pivotal role in shaping and managing the identity of the division. With over 25 years of experience in graphic design, Brian combines his artistic vision with strategic marketing insights to elevate brand presence and drive business growth. His expertise lies in developing compelling product positioning and marketing strategies that resonate with target audiences, ensuring that BD's offerings are not only visually appealing but also effectively communicated.
In his current role, Brian is deeply involved in the day-to-day management of the company brand, overseeing the creation of marketing collateral and trade show exhibits that capture the essence of BD’s mission and values. He collaborates closely with marketing executives to design and implement initiatives that enhance brand visibility and engagement. His passion for creating useful tools extends to developing resources that empower sales teams and increase overall revenue.
Brian’s proficiency in Adobe Creative Suite, particularly Adobe InDesign, allows him to produce high-quality visual content that aligns with corporate communications and advertising strategies. He is also adept at leveraging social media platforms to amplify brand messaging and connect with diverse audiences. As a creative director, Brian’s art direction skills ensure that every piece of collateral not only meets aesthetic standards but also serves a strategic purpose. His commitment to innovation and excellence positions him as a key player in BD’s marketing landscape, driving impactful results through thoughtful brand stewardship.
