As the Head of Marketing at JustAnswer, Brian Border leverages over two decades of extensive experience in marketing leadership to drive transformative business initiatives. His role encompasses a comprehensive marketing strategy that aims to elevate brand awareness and perception while fostering deeper customer engagement and...
As the Head of Marketing at JustAnswer, Brian Border leverages over two decades of extensive experience in marketing leadership to drive transformative business initiatives. His role encompasses a comprehensive marketing strategy that aims to elevate brand awareness and perception while fostering deeper customer engagement and retention. Under Brian's guidance, the marketing organization is focused on creating and executing omni-channel consumer marketing programs that not only attract new customers but also enhance loyalty among existing ones.
Brian's expertise in analytics and research-driven insights plays a crucial role in informing JustAnswer's business strategy. He leads a diverse team responsible for various marketing functions, including public relations, brand advertising, social media, content creation, email, SMS, and push notifications. His strategic planning skills enable the team to develop integrated marketing campaigns that resonate with target audiences across multiple platforms.
Key projects under Brian's leadership include the implementation of a robust loyalty marketing program designed to reward and retain customers, as well as the execution of data-driven marketing initiatives that utilize both qualitative and quantitative research. By harnessing the power of database marketing and online marketing strategies, Brian ensures that JustAnswer remains at the forefront of the industry, continually adapting to changing consumer behaviors and preferences. His passion for marketing, combined with a commitment to delivering measurable results, positions him as a pivotal figure in driving JustAnswer's growth and success in a competitive landscape.
