Brett Charobee serves as the Vice President of Personalization & Guest Affinity at Subway, where he leverages over 20 years of diverse experience across retail, e-commerce, banking, and the restaurant industry to drive innovative customer engagement strategies. In his current role, Brett is at the...
Brett Charobee serves as the Vice President of Personalization & Guest Affinity at Subway, where he leverages over 20 years of diverse experience across retail, e-commerce, banking, and the restaurant industry to drive innovative customer engagement strategies. In his current role, Brett is at the forefront of transforming Subway's loyalty program, gift card initiatives, and customer relationship management (CRM) efforts. His leadership is pivotal in shaping the vision for Subway's MarTech stack, ensuring that the brand remains competitive in an increasingly personalized marketplace.
Brett's expertise in omnichannel journey building is complemented by his ability to harness data-driven insights, allowing Subway to create seamless and engaging customer experiences across multiple touchpoints. He is adept at utilizing advanced analytics and reporting tools to measure campaign effectiveness, optimize customer interactions, and enhance overall brand affinity. His proficiency in web analytics, SQL, and Excel empowers his teams to derive actionable insights that inform strategic decision-making.
A key aspect of Brett's role is his commitment to recruiting and motivating top talent within the CRM and loyalty teams. He fosters a culture of innovation and collaboration, encouraging team members to think creatively about personalization strategies that resonate with Subway's diverse customer base. Under his guidance, Subway is not only enhancing its loyalty offerings but also building a robust framework for customer engagement that aligns with evolving consumer expectations. Brett Charobee's strategic vision and operational expertise position Subway to thrive in the competitive landscape of the quick-service restaurant industry, ensuring that every guest feels valued and connected to the brand.
