Brent Boswell is a seasoned business leader with over 20 years of experience in the B2B technology sector, currently serving as the Senior Vice President of International at TechTarget. In this pivotal role, Brent is responsible for the strategic planning, development, and execution of go-to-market...
Brent Boswell is a seasoned business leader with over 20 years of experience in the B2B technology sector, currently serving as the Senior Vice President of International at TechTarget. In this pivotal role, Brent is responsible for the strategic planning, development, and execution of go-to-market initiatives that drive TechTarget’s growth outside of North America. His extensive expertise in product marketing, B2B marketing, and marketing management enables him to craft tailored solutions that resonate with a diverse international clientele.
At TechTarget, Brent oversees a portfolio of more than 3,500 B2B technology customers, helping them achieve superior business outcomes through innovative advertising, demand generation, and sales acceleration programs. By leveraging TechTarget's robust purchase intent data, he empowers clients to make informed decisions that enhance their marketing strategies and optimize lead generation efforts. His leadership fosters a collaborative environment where sales, consulting, and marketing teams are aligned to deliver high-impact results.
Brent's strategic partnerships and deep understanding of mobile and social media marketing further enhance TechTarget's ability to adapt to the ever-evolving digital landscape. His commitment to driving revenue growth and delivering exceptional value to clients positions him as a key player in the international B2B marketing arena. As he continues to navigate the complexities of global markets, Brent remains dedicated to empowering technology companies to harness the power of data-driven insights for sustained success.
