Brendan Yam is a seasoned independent consultant at Brendan Yam LLC, where he specializes in building and scaling businesses within the dynamic landscape of emerging media. With a robust background as the former Senior Vice President and General Manager of ViacomCBS Digital Studios International, Brendan...
Brendan Yam is a seasoned independent consultant at Brendan Yam LLC, where he specializes in building and scaling businesses within the dynamic landscape of emerging media. With a robust background as the former Senior Vice President and General Manager of ViacomCBS Digital Studios International, Brendan has honed his expertise in creating and distributing digital-first content that resonates with younger audiences. His strategic vision has positioned him as a key player in the industry, adept at navigating the complexities of digital distribution and content strategy.
Currently, Brendan is focused on the intersection of content, commerce, and community, leveraging his extensive experience in shoppable video and affiliate e-commerce to drive innovative solutions for world-class brands. His work emphasizes the importance of integrated marketing and strategic partnerships, enabling brands to effectively engage with consumers across various digital platforms. Brendan’s proficiency in turnaround management and international expansion has empowered numerous organizations to adapt and thrive in an ever-evolving marketplace.
In addition to his consulting work, Brendan is passionate about entrepreneurial upskilling and development programs, equipping emerging leaders with the tools they need to succeed in the digital age. His skills encompass a wide range of areas, including account management, licensing, and live stream shopping strategies, making him a versatile asset for businesses looking to enhance their digital presence. Through his consultancy, Brendan Yam LLC, he continues to shape the future of media by fostering innovative approaches that blend content creation with commerce, ultimately building vibrant communities around brands.